Thursday, March 1, 2018

#3 What's the Name of your Solution?

Before you expend a ton of effort explaining and defining the solution, you need to give your solution a name. The name, of course, can range from something boring and descriptive "Bob's Hamburgers" to meaningless "Xentropy". Prepare yourself for the reality that this is actually a lot harder and will take far more than time than you would expect.

Finding a name will force you to define a clear solution to the problem. People don't buy a product that is described in 1000 words. They either see an image or a name. So start with finding a name for the solution you want to provide.

It would be helpful if you can get a URL that is close to or matches that name so that is likely the major constraint. Especially if you want a .com URL (which is less required lately). Plug the name and variations of the name into your favorite name search engine.

The process is best done with brainstorming and coming up with wide range then deciding what direction you want to go. Then find names that are similar to that direction.

Get input early. If the person's head is tilted when you present it, perhaps that isn't a winner. You are looking for a very positive response, but not from everyone.

Be wary of asking others for ideas. Other people tend to love their ideas and hate everyone else's name. So when you come back to them with a different name that might be perfect they are likely to reject it in favor of "their" name. So you have lost a potential contributor.

Before you get too attached check out the trademark database. And see if it is a word in another language. After a while, you will see why car companies often name their product after numbers like 320i.

Once you have a clean name and URL, sleep on it and see if you are as excited tomorrow. Then find some other people who never heard about your struggle to find a name. Do they like it? Do they like the URL? Given the name can they spell the URL and plug it into a browser?

Next up we need some words to describe the solution to the problem you plan to address.

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