In the past, Epocrates has focused its attention on improving EHR technology. However, the company has decided to pull back from that arena to instead increase focus on mobile technology. This means that the company will be transitioning their current EHR members to another platform and commit company resources to expansion of the mobile branch. The reason for this change is the fact that Epocrates does not feel that it is a leader in the EHR area of technology and does not want to sacrifice its lead in the mobile areana.
"[W]e are already late to the game in an already crowded marketplace...[and]...our EHR efforts have hindered our ability to
aggressively pursue opportunities more closely aligned with our core
capabilities. As a result, we are exploring
strategic alternatives for our EHR offering.” ~ Peter Brandt, Interim President and CEO (Epocrates)
The company recognizes the potential for success in the mobile technology market and wants to utilize their resources to achieve that. Medicine is integrating mobile apps and other mobile resources at an increased rate, so to be able to offer cutting-edge information access to physicians will allow Epocrates to remain at the head of the field. In a market that added over 1500 new medical apps in 2011, Epocrates remains the most used. It's important that they retain that lead.
Will this change negatively affect their user base? Or will it once again prove that Epocrates is leading the way in mobile medical technology?
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