Clinical Tools, Inc. would like to wish everyone a very happy holiday season.
This year has seen many advancements in the medical field, with higher inclusion of mobile technology, as well as more integration of standardized patient training in the medical school curriculum. The training of the future generation of physicians is vitally important and the growth of educational opportunities opens the door for many exciting advancements.
The Medical Student Learning blog is on hiatus until January as we celebrate with our family and friends. See you in 2011!
Wednesday, December 22, 2010
Tuesday, December 21, 2010
iPharmacy Best Paid Medical App
The iPharmacy app for Android and Apple products has been garnering high praise from its users. With the inclusion of over 10,000 FDA-approved drugs, the app seeks to be a reference database for medical professionals. Information on the app includes dosing rules, usage guidelines, possible drug interactions, as well as much more.
And now, iPharmacy has been hailed as a top app by a number of sources. The newly published book "Best iPhone Apps" by JD Biersdorfer includes the iPharmcy app in its listings and SigmaPhone, the producer of the app, notes that iPharmcy is the #1 paid medical app on iTunes. With its easy access to information, ability to read the full FDA insert for each medication, and its search function based off ingredients or trade names, the iPharmcy app has earned its praise.
Though they were founded in January 2010, SigmaPhone is not new to the app market. They have produced other medical professional apps which utilize the FDA database, such as FDA Drugs and Rx Guide Pro. One of their other apps, iHealthAid, is more consumer-oriented. It not only gives medication information, but also allows users to set up medication reminders and track health progress in terms of blood pressure, glucose levels, and weight.
It is an exciting empowerment for both physicians and patients to have health information readily available to them. The strength of care has increased dramatically with the inclusion of mobile technology and the future looks bright for more growth to take place.
Monday, December 20, 2010
Pediatrics Lacking In Certain Areas
The number of pediatricians and PCPs for children is growing at a higher rate than the population of children in the United States. However, the distribution of these physicians is not equal, which means certain areas are not benefiting from these medical professionals. A new study in the Pediatrics journal has shown that "[n]early 1 million children live in areas with no local doctor." This underlines the fact that physicians need to be redistributed to cover the need. By doing so, all children can be adequately covered for care.
All states have noted an uneven distribution in certain areas. The top state in need is Mississippi, which has regions with only one doctor for every 3,000 children. Other states in high need are Arkansas, Oklahoma, Maine, and Idaho. On the opposite end of the spectrum, areas such as Delaware and D.C. note a wealth of physicians available, which means none of the children there are in need for access to care. States such as Washington, Wisconsin, and Maryland also note few children in areas where access to care is limited.
By redistributing physicians across geographic regions, the lack of access could be virtually eliminated. Perhaps the way to go about this is through enticements which would bring physicians to the region. For example, medical schools could work on community exchange programs, eliminating loans for students who served within certain communities.
It is clear that the need exists, but the key is to fulfill that need with changes in how doctors are geographically spaced across the United States.
All states have noted an uneven distribution in certain areas. The top state in need is Mississippi, which has regions with only one doctor for every 3,000 children. Other states in high need are Arkansas, Oklahoma, Maine, and Idaho. On the opposite end of the spectrum, areas such as Delaware and D.C. note a wealth of physicians available, which means none of the children there are in need for access to care. States such as Washington, Wisconsin, and Maryland also note few children in areas where access to care is limited.
By redistributing physicians across geographic regions, the lack of access could be virtually eliminated. Perhaps the way to go about this is through enticements which would bring physicians to the region. For example, medical schools could work on community exchange programs, eliminating loans for students who served within certain communities.
It is clear that the need exists, but the key is to fulfill that need with changes in how doctors are geographically spaced across the United States.
Friday, December 17, 2010
Google Looks Into The Body
Google Labs are developing a new tool that can revolutionize anatomy education. The Body Browser is now in beta testing and can be accessed with the latest Google Chrome or Firefox versions.
The tool provides a 3-D version of the body which users can use to analyze different body systems. Controls allow you to turn on systems such as the circulatory system, the skeletal system, and the muscles of the body in order to see how they all inter-relate. Additionally, users can do a keyword search for specific body parts and the image zooms into that particular area.
It is a fascinating look inside our bodies and will be a great learning resource for medical students and professionals. Take a look today!
The tool provides a 3-D version of the body which users can use to analyze different body systems. Controls allow you to turn on systems such as the circulatory system, the skeletal system, and the muscles of the body in order to see how they all inter-relate. Additionally, users can do a keyword search for specific body parts and the image zooms into that particular area.
It is a fascinating look inside our bodies and will be a great learning resource for medical students and professionals. Take a look today!
Thursday, December 16, 2010
Free Medical Apps Aid In Learning
There are a wide number of medical apps available from the ITunes store, covering many topics. With such a large variety, it may be hard to narrow down which ones may be beneficial to you. Recently, The Medical Blog shared their determination of "The Best Medical iPhone Apps for Doctors and Medical Students" and previously, KevinMD.com shared their list of "Free iPhone Medical Apps That Every Doctor Can Use." It doesn't have to cost a lot of money or time to take advantage of these educational tools. To that end, we present an alphabetical collection of ten featured free apps that may help medical students and professionals as they learn/practice.
1. BoardReview: Produced by PEPID, this app allows students to easily prepare for their boards. Choose from a number of categories to access test questions to help you learn.
2. Epocrates: This app gives drug information with pictures of the medications, as well as interactions and a dosing calculator. It covers both prescription and over-the-counter medications.
3. Eponyms: With more than 1700 medical eponyms available, students and professionals can gain necessary knowledge. There is a searchable database as well as categorization with which to learn.
4. Eye Handbook: Teaming with the AAO, this app not only provides lectures and patient education videos, but also diagrams and information about coding, symptoms, and an ophthalmic calculator.
5. iRadiology: This app includes radiological cases which can be used for learning. It includes a number of radiology images, allowing users to test their ability to diagnose based on findings.
6. iStethoscope: You can use your iPhone to record sounds of the body, such as lungs, bowels, and heart. Additionally, you can listen to prerecorded sounds and learn to interpret what they signify.
7. MedCalc: This app has various medical formulas that are necessary for practice. You can have easy access to the information needed most.
8. Medscape: It's a one-stop shop of information. Medcape has reference information about diseases, clinical procedures, drugs, as well as the latest medical news.
9. NeuroMind: Test your neurosurgical skills with this app. It includes information on grading systems, as well as anatomical images and a WHO Safe Surgery checklist.
10. PsychTerms: This app has a database of over 1000 frequently used mental health and psychiatric terms. This is a great resource for medical professionals and students who are seeking to expand their knowledge.
It is advantageous for medical professionals and students to utilize the current offerings of technology as they engage in the medical field. Patient care is vastly improved with such tools at our fingertips.
1. BoardReview: Produced by PEPID, this app allows students to easily prepare for their boards. Choose from a number of categories to access test questions to help you learn.
2. Epocrates: This app gives drug information with pictures of the medications, as well as interactions and a dosing calculator. It covers both prescription and over-the-counter medications.
3. Eponyms: With more than 1700 medical eponyms available, students and professionals can gain necessary knowledge. There is a searchable database as well as categorization with which to learn.
4. Eye Handbook: Teaming with the AAO, this app not only provides lectures and patient education videos, but also diagrams and information about coding, symptoms, and an ophthalmic calculator.
5. iRadiology: This app includes radiological cases which can be used for learning. It includes a number of radiology images, allowing users to test their ability to diagnose based on findings.
6. iStethoscope: You can use your iPhone to record sounds of the body, such as lungs, bowels, and heart. Additionally, you can listen to prerecorded sounds and learn to interpret what they signify.
7. MedCalc: This app has various medical formulas that are necessary for practice. You can have easy access to the information needed most.
8. Medscape: It's a one-stop shop of information. Medcape has reference information about diseases, clinical procedures, drugs, as well as the latest medical news.
9. NeuroMind: Test your neurosurgical skills with this app. It includes information on grading systems, as well as anatomical images and a WHO Safe Surgery checklist.
10. PsychTerms: This app has a database of over 1000 frequently used mental health and psychiatric terms. This is a great resource for medical professionals and students who are seeking to expand their knowledge.
It is advantageous for medical professionals and students to utilize the current offerings of technology as they engage in the medical field. Patient care is vastly improved with such tools at our fingertips.
Wednesday, December 15, 2010
Addicted Physicians
The implications of addiction is an area which healthcare professionals spend countless hours discussing with their patients. They are well aware of how many negative effects alcohol and drugs can cause. However, this awareness may also cause them to think that they are not prone to addiction themselves. This is an incorrect assumption as 10% of health professionals may be dealing with addiction personally.
Professional pressures may push some to begin taking drugs, often self-prescribed. Because of the access health professionals have to addictive substances, they are able to acquire medications more easily than the general public. They also may be of the mindset that, because of their training, they can control their addictions and recognize the warning signs before it becomes an issue. But they are less likely to admit that they do have a problem, putting both patients and fellow healthcare professionals in danger.
"To go to a doctor who is impaired can really have deadly consequences. It’s no different than an airline pilot who is using drugs or alcohol in that you’re often dealing with life and death circumstances." ~ Steve Levin (Medical Malpractice Attorney)
Because it is less likely that addicted professionals will seek help on their own, some clinics and hospitals have tightened their rules in terms of requiring treatment, conducting random drug tests, as well as limiting access to certain drugs by these health professionals. Self-awareness of not only the implications of addiction, but also the effect it will have upon others is important to consider.
Professional pressures may push some to begin taking drugs, often self-prescribed. Because of the access health professionals have to addictive substances, they are able to acquire medications more easily than the general public. They also may be of the mindset that, because of their training, they can control their addictions and recognize the warning signs before it becomes an issue. But they are less likely to admit that they do have a problem, putting both patients and fellow healthcare professionals in danger.
"To go to a doctor who is impaired can really have deadly consequences. It’s no different than an airline pilot who is using drugs or alcohol in that you’re often dealing with life and death circumstances." ~ Steve Levin (Medical Malpractice Attorney)
Because it is less likely that addicted professionals will seek help on their own, some clinics and hospitals have tightened their rules in terms of requiring treatment, conducting random drug tests, as well as limiting access to certain drugs by these health professionals. Self-awareness of not only the implications of addiction, but also the effect it will have upon others is important to consider.
Tuesday, December 14, 2010
Professional Respect
The issue of professionalism is something that both physicians and medical students must pay particular attention to. A new study just released underlines the need to improve upon this area. Third-year medical students submitted narratives of their observations of interactions between physicians as well as patients.
99 of the 595 narratives submitted noted a lack of respect seen in professional behavior. Students mentioned examples such as a physician engaging in a personal phone call while on rounds, an attending making medical students the subject of jokes, and a physician who brought personal food and a beverage into a patient's room. By subjecting students to this kind of behavior, they are not taught how to properly interact with patients and their fellow physicians, thus continuing the cycle of disrespect.
"Disrespectful behavior was observed to lead to loss of trust, strong negative emotions, and loss of relationships. Respectful behavior was seen as leading to satisfaction, willingness to share information, adherence to treatment and positive emotion." ~ Orit Karnieli-Miller, Ph.D. (Department of Community Mental Health, University of Haifa in Israel)
It is very important that medical professionals lead by positive example. Educators who are teaching medical students must strive to be respectful of everyone, ranging from fellow physicians to patients. Students learn by observation, and what they're currently observing is not necessarily the best example. By utilizing the opportunity to shape the next generation of physicians, educators can assure that professional respect becomes a better reality. But first, they must show some professional respect themselves.
99 of the 595 narratives submitted noted a lack of respect seen in professional behavior. Students mentioned examples such as a physician engaging in a personal phone call while on rounds, an attending making medical students the subject of jokes, and a physician who brought personal food and a beverage into a patient's room. By subjecting students to this kind of behavior, they are not taught how to properly interact with patients and their fellow physicians, thus continuing the cycle of disrespect.
"Disrespectful behavior was observed to lead to loss of trust, strong negative emotions, and loss of relationships. Respectful behavior was seen as leading to satisfaction, willingness to share information, adherence to treatment and positive emotion." ~ Orit Karnieli-Miller, Ph.D. (Department of Community Mental Health, University of Haifa in Israel)
It is very important that medical professionals lead by positive example. Educators who are teaching medical students must strive to be respectful of everyone, ranging from fellow physicians to patients. Students learn by observation, and what they're currently observing is not necessarily the best example. By utilizing the opportunity to shape the next generation of physicians, educators can assure that professional respect becomes a better reality. But first, they must show some professional respect themselves.
Monday, December 13, 2010
Anatomy Education Lacking
Anatomy is one of the key areas one would expect medical students to be fully trained in. However, it may also be one of the classes that is being pushed aside to make room in the schedule for other topics. This has, in turn, sacrificed the abilities of students to perform basic identification of the body.
A survey of Australian surgical medical students tested their anatomy identification ability with a 20-question test. Only 50% of those questions were answered correctly and 25% of total answered were seen as concerning, underlying a big problem in student knowledge. Answers ranged from inability to identify, incorrect identification, or identification of non-existent body parts.
These results definitely show that the role of anatomy education, while being concentrated on less currently, remains a valuable skill that medical students need in career preparation. It also shows the value of giving refresher education, as senior students who engaged in another anatomy course saw their scores much-improved. It is important not only to obtain the skills necessary, but also to retain them with re-education at consistent intervals.
Medical schools have to balance a limited amount of time with a multitude of topics that need to be covered. It has become obvious that classroom-only education cannot cover everything necessary to fully prepare medical students for their profession. This is indicative that other avenues of education, through distance learning and mobile education, may do well to supplement current curriculum. By utilizing all the tools available, medical schools can provide a richer educational environment for students.
A survey of Australian surgical medical students tested their anatomy identification ability with a 20-question test. Only 50% of those questions were answered correctly and 25% of total answered were seen as concerning, underlying a big problem in student knowledge. Answers ranged from inability to identify, incorrect identification, or identification of non-existent body parts.
These results definitely show that the role of anatomy education, while being concentrated on less currently, remains a valuable skill that medical students need in career preparation. It also shows the value of giving refresher education, as senior students who engaged in another anatomy course saw their scores much-improved. It is important not only to obtain the skills necessary, but also to retain them with re-education at consistent intervals.
Medical schools have to balance a limited amount of time with a multitude of topics that need to be covered. It has become obvious that classroom-only education cannot cover everything necessary to fully prepare medical students for their profession. This is indicative that other avenues of education, through distance learning and mobile education, may do well to supplement current curriculum. By utilizing all the tools available, medical schools can provide a richer educational environment for students.
Friday, December 10, 2010
Physician As Bloggers
As the integration of technology into medicine grows, the number of physicians who have taken to blogging is also increasing. Doctors can be found Tweeting on news of the day or writing long blog entries on their experiences as it relates to the entirety of medicine. The dialogue is no longer self-contained among physicians, but now seeks to engage the public in the conversation.
One motivation for this change may be the enhancement of patient care. Patients are now more technologically-savvy and seek health information online. Unfortunately, that means they are also prone to get misinformation. Physicians have attempted to correct this by posting blogs and making tweets from a professional perspective.
“In the early days of the Web, patients did not know where to go to find reliable information. Now, the problem is there is too much information available and they don’t know how to categorize or sift through it. I want to provide a way to make the right information available to help the patient.” ~ Dr. Stephen Lemon (Oncologist, Private Practice)
Blogging and Twittering are not age-dependent, as physicians from all generations are using the services to reach out to the larger community. With the increase in smart phone use, as well as technology in general, medicine is utilizing the tools provided even more.
However, it is not a complete adoption across medicine. This means more physicians must push themselves to integrate technology into their practices, no matter how much experience they initially have. By doing so, the world of medicine can expand and the positive benefits to patients can increase.
One motivation for this change may be the enhancement of patient care. Patients are now more technologically-savvy and seek health information online. Unfortunately, that means they are also prone to get misinformation. Physicians have attempted to correct this by posting blogs and making tweets from a professional perspective.
“In the early days of the Web, patients did not know where to go to find reliable information. Now, the problem is there is too much information available and they don’t know how to categorize or sift through it. I want to provide a way to make the right information available to help the patient.” ~ Dr. Stephen Lemon (Oncologist, Private Practice)
Blogging and Twittering are not age-dependent, as physicians from all generations are using the services to reach out to the larger community. With the increase in smart phone use, as well as technology in general, medicine is utilizing the tools provided even more.
However, it is not a complete adoption across medicine. This means more physicians must push themselves to integrate technology into their practices, no matter how much experience they initially have. By doing so, the world of medicine can expand and the positive benefits to patients can increase.
Thursday, December 9, 2010
Online Motivation Works
With 75% of online users visiting blogs and other networking sites, the potential for utilization exists in multiple areas. One market that is being explored by researchers at the University of Michigan Medical School is health program motivation. By harboring an online social community that encourages participants to support each others' progress, they found that they were more likely to stick through to completion.
“Brick by brick we have been building a model of how to change health behaviors using online tools. We can see that social components can help to mitigate the big downside that Internet-mediated programs have had in the past, namely attrition.” ~ Caroline Richardson, MD (Associate Professor of Family Medicine, University of Michigan Medical School)
It is already known that motivational integration into treatment helps patients to follow through on their health behavior changes. This one-on-one interaction has been absent from online health programs, but by building social support through the online community, patients and participants can receive the encouragement they need to succeed. Online health support is an avenue worth exploring as it builds upon the potential positive effect of motivational treatment and expands the reach this encouragement can reach, whether at the physicians' office or at home.
“Brick by brick we have been building a model of how to change health behaviors using online tools. We can see that social components can help to mitigate the big downside that Internet-mediated programs have had in the past, namely attrition.” ~ Caroline Richardson, MD (Associate Professor of Family Medicine, University of Michigan Medical School)
It is already known that motivational integration into treatment helps patients to follow through on their health behavior changes. This one-on-one interaction has been absent from online health programs, but by building social support through the online community, patients and participants can receive the encouragement they need to succeed. Online health support is an avenue worth exploring as it builds upon the potential positive effect of motivational treatment and expands the reach this encouragement can reach, whether at the physicians' office or at home.
Wednesday, December 8, 2010
Bringing The iPad Into The OR
The iPad has increased the possibilities of information exchange. Medical schools have begun handing them out to students and many learners have started bringing them along to the classroom, the library, and the lab. The portability and instant access to information has increased accessibility and opened the door for new avenues of learning. Now, those avenues may broaden even more with the integration of iPads into new settings.
Dr. Felasfa M. Wodajo, in an article for the Journal of Surgical Radiology, has looked into the possibility of bringing iPads into the OR. With components already present in the room, such as a sterile plastic bag, surgeons can house and use the tool while performing surgery. The iPad can provide access to patient records, as well as imaging results, and educational reference materials to aid in surgical procedures.
There are numerous possibilities for usefulness in this endeavor. The mobility of medicine makes it important that tools be mobile as well. Medical professionals should look into how they can integrate technology into their learning and practice. The future of medicine is technological. We must make sure that we're always on the cutting edge.
Dr. Felasfa M. Wodajo, in an article for the Journal of Surgical Radiology, has looked into the possibility of bringing iPads into the OR. With components already present in the room, such as a sterile plastic bag, surgeons can house and use the tool while performing surgery. The iPad can provide access to patient records, as well as imaging results, and educational reference materials to aid in surgical procedures.
There are numerous possibilities for usefulness in this endeavor. The mobility of medicine makes it important that tools be mobile as well. Medical professionals should look into how they can integrate technology into their learning and practice. The future of medicine is technological. We must make sure that we're always on the cutting edge.
Monday, December 6, 2010
Increasing Communication
Communication between patients and physicians is very important. However, in a national survey recently conducted, that level of communication is seen not to be exceptional. In the survey, 800 patients and 400 doctors were asked about their communication experiences. The results were disheartening, as 52% of patients said they were not always involved in treatment decisions. Even worse, while hospitalized, 29% of patients were unaware of who was the physician in charge of their case.
And physicians do recognize that communication plays a key role in patient outcome. 71% have noted that communication may even mean the difference between life and death with their patients. But how can physicians close the gap between what is known to help patients and what level of care is actually given? Increased education in communication techniques can aid in that venture, as well as conscious engagement with the patient. By putting in more effort, the result can be beneficial for everyone involved.
Friday, December 3, 2010
Medical Apps Increasing
While mobile applications primarily come from an app marketplace at the moment, in the future that distribution may be taken over by the healthcare industry. That's what Research2Guidance's "Health Market Report 2010-2015" is saying. They have indicated that the mobile health app user-base will climb to 500 million by 2015. That means that 30% of all smartphone users will have used a mobile health app by that time. This highlights a tremendous need for the healthcare industry to utilize the technology available.
“Our findings indicate that the long-expected mobile revolution in healthcare is set to happen. Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.” ~ Ralf-Gordon Jahns, Head of Research (Research2Guidance)
Currently, 43% of mobile health apps are geared towards the healthcare professional as opposed to the healthcare consumer. Physicians can monitor patients remotely, engage in continuing medical education, and manage overall healthcare through their mobile device. The potential exists to expand the availability of healthcare training and education options. By integrating the technology into physician training, as well as medical schools, healthcare providers can become more comfortable with mobile applications as well as enhance their practice with the tools now available to them. It's an exciting prospect!
“Our findings indicate that the long-expected mobile revolution in healthcare is set to happen. Both healthcare providers and consumers are embracing smartphones as a means to improving healthcare.” ~ Ralf-Gordon Jahns, Head of Research (Research2Guidance)
Currently, 43% of mobile health apps are geared towards the healthcare professional as opposed to the healthcare consumer. Physicians can monitor patients remotely, engage in continuing medical education, and manage overall healthcare through their mobile device. The potential exists to expand the availability of healthcare training and education options. By integrating the technology into physician training, as well as medical schools, healthcare providers can become more comfortable with mobile applications as well as enhance their practice with the tools now available to them. It's an exciting prospect!
Thursday, December 2, 2010
Increasing Hands-On Exposure
Family medicine has often suffered from a lack of entering doctors as they choose the more well-paid arenas of specialties. However, the University of Calgary hopes that requiring medical students to take part in hands-on family medicine will change that.
First year medical students at the University of Calgary are now required to shadow a family physician over the course of the year. The students follow the physician and take part in patient interactions by recording vitals and taking patient history. Educators hope that seeing family physicians in practice will inspire more medical students to pursue the career path.
First year medical students at the University of Calgary are now required to shadow a family physician over the course of the year. The students follow the physician and take part in patient interactions by recording vitals and taking patient history. Educators hope that seeing family physicians in practice will inspire more medical students to pursue the career path.
Wednesday, December 1, 2010
Harnessing Technology Potentials
A study by How America Searches: Health and Wellness in 2008 indicated that healthcare consumers use the web to look for health information. In the process of researching healthcare information, 59% utilize online tools to acquire necessary knowledge as opposed to relying solely on their doctors. And consumers are not just passively taking in information, since social media discussions are engaged in among 34% of health information searchers. These figures will surely increase as online and mobile technology becomes more intertwined in our daily lives. This means that the healthcare industry could harness such consumer searches in order to educate and reveal more about what goes on within the treatment process.
Blogging has become a commonplace outlet for medical students, professionals, and educators to engage others in the conversation. This blog does exactly that; and you can find numerous others across the web where students mark their journey through medical school or professionals speak on the issues currently affecting their practices. By starting the conversation, and hopefully engaging others to contribute, the fostering of communication could lead to new and interesting ideas being explored.
Twitter, as well, has become an increased portal for healthcare information. Doctors and healthcare educators can inform their followers of current news, start conversations, and exchange ideas about topics that are affecting the world at large. Some physicians have even gone so far as to use Twitter as an educational tool, such as when they tweeted their progress while removing a tumor during a kidney operation. Bringing social media into the operating room sparked discussion and likely raised awareness. The utilization of such tools can provide multiple benefits for those who use them.
Healthcare and health education has moved away from the old ways of learning simply from books or patient/doctor interactions. Now, consumers are taking control of their knowledge acquisition and healthcare providers are seeking new and interesting ways to engage the public at large in a contributory discussion. The potential is wide open and we'll never know what we can achieve until we try.
Blogging has become a commonplace outlet for medical students, professionals, and educators to engage others in the conversation. This blog does exactly that; and you can find numerous others across the web where students mark their journey through medical school or professionals speak on the issues currently affecting their practices. By starting the conversation, and hopefully engaging others to contribute, the fostering of communication could lead to new and interesting ideas being explored.
Twitter, as well, has become an increased portal for healthcare information. Doctors and healthcare educators can inform their followers of current news, start conversations, and exchange ideas about topics that are affecting the world at large. Some physicians have even gone so far as to use Twitter as an educational tool, such as when they tweeted their progress while removing a tumor during a kidney operation. Bringing social media into the operating room sparked discussion and likely raised awareness. The utilization of such tools can provide multiple benefits for those who use them.
Healthcare and health education has moved away from the old ways of learning simply from books or patient/doctor interactions. Now, consumers are taking control of their knowledge acquisition and healthcare providers are seeking new and interesting ways to engage the public at large in a contributory discussion. The potential is wide open and we'll never know what we can achieve until we try.
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